Saturday June 20th, 2020 Water Blog



The song, Forever in Blue Jeans was released in 1978 by Neil Diamond on the album, You don’t bring me flowers

Money talks
But it don’t sing and dance and it don’t walk
And long as I can have you here with me
I’d much rather be forever in blue jeans

Honey’s sweet
But it ain’t nothin’ next to baby’s treat
And if you’d pardon me, I’d like to say
We’d do okay forever in blue jeans

Maybe tonight
Maybe tonight, by the fire
All alone, you and I
Nothing around but the sound
Of my heart and your sighs

Money talks
But it can’t sing and dance and it can’t walk
And long as I can have you here with me
I’d much rather be forever in blue jeans, babe


There is nothing like wearing your most comfortable pair of blue jeans.

But how many pairs of jeans do I need?  During COVID-19, we were unable to browse our favourite shops and come home with multiple items more than we intended to buy. In trying to consider how to lead a more sustainable life, I have learned that a single pair of jeans requires a kilogram of cotton.[1] Cotton tends to be grown in dry environments therefore in order to produce a kilogram of cotton,  between 7,000–10,000 litres of water is required.  Some say it can even be as high as 20,000 litres. This makes up about 10 years’ quantity of drinking water for one person.

This is a shocking fact – when we consider that these products typically come from water starved areas. In these locations water is in short supply and very often is poor quality for the locals to use. So before even considering the huge topic of fast fashion – I need to get a better understanding of the lifecycle of these products and the water-footprint affecting local communities.



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